Music is one of the most important engagement drivers on TikTok — and simultaneously one of the most common reasons for blocked videos or account strikes. Here's what you need to know.
How TikTok Music Licensing Works
TikTok has licensing agreements with the major music publishers (Universal, Warner, Sony). For personal creator accounts, this enables the use of millions of tracks without directly acquiring rights. For business accounts, the "Commercial Music Library" applies — a restricted pool of licensed tracks for commercial use.
Critical point: when your account is classified as "business" (or you add a product link), TikTok automatically changes the music rules. Many creators don't know this.
What You Cannot Use
- Copyrighted music from external sources (Spotify downloads, YouTube rips)
- Radio recordings or live concert recordings
- Music not licensed in your country (geographic restrictions)
- Samples of protected tracks without clearance
Safe Sources for TikTok Audio
TikTok Sound Library: Directly in the app, all licensed, usable for business accounts when marked accordingly.
Epidemic Sound / Artlist: Monthly subscriptions ($10–20/month) with full commercial license — worthwhile if you regularly need your own audio.
Your own original music: No licensing problem. If you use your own beats, mark them as "Original Sound" — and others can reuse your sound.
What Happens with a Strike
First strike: video muted or removed. Multiple strikes: temporary posting ban, in extreme cases account ban. TikTok notifies via notification — so check your notification center regularly.
Read also: Trending Sounds | Sounds & Music | Protect Your Channel